Why is lingerie so expensive?

Consider this… the smooth fabric with intricate lace detailing caressing your fingers, you’re totally imagining yourself wearing that gorgeous piece of lingerie. When suddenly you notice the price tag and your imagination literally shatters. WHY IS LINGERIE SO EXPENSIVE?

While we can buy a tee for ₹500, a pair of jeans for ₹1000 and shoes for ₹1500, splurging a massive ₹2000 on a bra seems utterly irrational. How can anyone imagine a tiny piece of garment would cost so much? I mean, doesn’t it look like an extremely simple garment and then, it’s hardly even visible!

Even though a bra looks like a tiny piece of clothing, it’s in fact something very technical. Ultimately, its sole purpose isn’t just to cover the breasts, but also to support, lift, shape, and hold them in place. Besides, we can’t compromise on comfort, durability and attractiveness! That’s literally a lot of expectations for a single garment.

The quality of underwear is determined by the fabric. Cotton happens to be the most common material used, mainly because it’s washable, absorbent and comfortable against the skin. And, depending on the demand of cotton, its price fluctuates. Besides, there is organic cotton, which relatively costs higher but provides a smoother end result.

Whereas when it comes to luxury lingerie, silk is what makes for fine products. It sparkles, is extremely durable and usually looks exquisite, but huge amount of time and effort goes to its production. Besides, the quantity of pieces’ matters too. The finer manufacturers usually produce very few pieces, or perhaps even unique products. This can lead to higher manufacturing costs to about several hundred per product only in material cost.

Lastly the lace, which is possibly the most popular material for lingerie. Even if we consider the cheapest one, it still costs much more than other types of embellishments.

Lingerie will always be expensive. It’s just that if you opt for cheap lingerie you’ll have to make that investment multiple times. Just remember, ‘you get what you pay for’.